British Culture 3 - History of the English Language Minibook

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The all-new Mini will be revealed today, on what would have been Mini creator Sir Alec Issigonis’s 107th birthday.

Today’s Mini is, of course, very different to that first car. Under the ownership of the BMW Group , the Mini – or MINI, as it’s officially labelled – is bigger, and is just one of a family of related models. A family that will expand with this latest generation to incorporate versions that Issigonis (who died in 1988) would never have dreamed of.

But what was Issignosis’s vision, and why has the Mini enjoyed such an enduring appeal? Issigonis, born in 1906, was a talented engineer and designer who worked for Humber, Austin and, from 1936, Morris Motors Ltd. There he worked on a number of cars, including the Morris Minor. In 1955 he was recruited by the British Motor Corporation to design a family of new models.

 
 
 
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